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File:Prince-W2Aus-banner.png


Tour Map



11 May, 2012 - 30 May, 2012
click here
(click to enlarge)


Tour Dates


Date City Country Venue Comment
11 May, 2012 Sydney   Australia Allphones Arena
12 May, 2012 Sydney   Australia Allphones Arena
14 May, 2012 Melbourne   Australia Rod Laver Arena
15 May, 2012 Melbourne   Australia Rod Laver Arena
18 May, 2012 Boondall   Australia Brisbane Entertainment Centre
22 May, 2012 Sydney   Australia Allphones Arena
26 May, 2012 Boondall   Australia Brisbane Entertainment Centre
30 May, 2012 Melbourne   Australia Rod Laver Arena




Band Lineup


Prince Vox, Guitar, Bass, (Sampler) Keyboard/Piano
John Blackwell Drums
Ida Nielsen Bass (& Guitar), Vox
Morris Hayes Keyboards
Cassandra O'Neal Keyboards
Shelby J. Backing vox, Drum pad
Elisa Dease Backing vox, Shaker
Liv Warfield Backing vox, Cowbell
Maya McClean Dance The McClean sisters are collectively known as "The Twinz"
Nandy McClean Dance
Damaris Lewis Dancer
Also with:
Andy McKee Acoustic guitar


Other Tour Personnel


Demfis Fyssicopulos Tour Director, Lights, Production
Katrina Appie Visage
Kim Berry Visage
Arturo Padilla Visage
Julia Ramadan Manager
Crystal Zehetner Manager (Chef)


Promoter(s)


vanegmond.com.au Van Egmond Group
www.chuggentertainment.com Chugg Entertainment


Sponsor(s)


www.vmusic.com.au V Music
www.maxtv.com.au Max TV


Promotion


  • Website:
A dedicated website, www.princetour.com.au was set up to promote the event, with social media "like" links, promotional video footage, and links to Ticketek, the company in charge of the tickets sales.
  • Social media(s):
To comply with social media trends, a Twitter account (@PrinceW2Aus) was created and animated by the promoter, using the hashtags #prince #princew2 #princew2aus & #purplerain. A Facebook account, www.facebook.com/princew2aus was also created.
To further promote the tour, a commercial banner was published via Facebook Ads on April 24th 2012 (start date needs confirmation) with the following text: "Prince W2 Australia Tour. Do You Love Prince? Purple Rain? Cream? Little Red Corvette?", with a thumb poster saying: "Prince Welcome 2 Australia Now On Sale". Another sponsored link was set to appear on Facebook timeline(s), saying: "Prince W2 Australia Tour. Prince Is Touring Australia In May 2012. Tickets On Sale Through Ticketek. Don't Miss It!", with the same 'thumb' poster as described above. Both ads linked to the Facebook account. On May 2nd 2012, similar banner ads were published in the sponsored links section in order to promote the Syndey shows, this time linking to Ticketek. The next day the newsfeed and timeline banners were rephrased to promote the additional Sydney show of 22 May 2012.
  • Music:
On 16 April, 2012, a 8:37 rehearsal version of The Dance Electric by Prince and the New Power Generation was streamed on drfunkenberry.com to promote the forthcoming tour.
On 23 April, 2012, a 9:54 rehearsal version of Mutiny containing an interpolation of Ice Cream Castles by Prince and the New Power Generation was streamed on drfunkenberry.com to promote the forthcoming tour. The song was reportedly sent to The O7ven (read "The Original Seven", a.k.a. The Time) member Terry Lewis and fDeluxe (a.k.a. The Family) member Paul Peterson as an answer to their respective offer to support Prince for the tour. Later on the same day Paul Peterson also streamed the file via Soundcloud, on behalf of fDeLuxe.


Awards


  • The tour won "Best International Contemporary Concert" at Helpmann Awards, on 24 September 2012.





Prince Tour  ★  Rick James "Fire It Up Tour"  ★  Dirty Mind Tour  ★  Controversy Tour  ★  1999 Tour  ★  Purple Rain Tour  ★  Parade Tour  ★  Sign O' The Times Tour  ★  Lovesexy Tour  ★  Nude Tour  ★  Diamonds And Pearls Tour  ★  Act I  ★  Act II  ★  The Ultimate Live Experience  ★  Japan '96  ★  Love 4 One Another Charities Tour  ★  Jam Of The Year World Tour  ★  New Power Soul Tour  ★  New Power Soul Festival Tour  ★  Hit N Run Tour  ★  A Celebration  ★  One Nite Alone... Tour  ★  World Tour 2003  ★  Musicology Live 2004ever  ★  Tamar Tour  ★  Per4ming Live 3121  ★  21 Nights In London : The Earth Tour  ★  Prince 20TEN Tour  ★  Prince Live 2010  ★  Welcome 2 America Tour  ★  Welcome 2 America: Euro 2011 Tour ★  Welcome 2 Canada Tour  ★  Welcome 2 Australia Tour  ★  Live Out Loud Tour
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