Chocolate Box is second of two Prince videos to have been released through his Lotusflow3r.com website, filmed in a green screen studio in Hollywood in early 2009.
The video was premiered on 24 March 2009, the same day as the launch of Prince's website: Lotusflow3r.com. The video was streamed on the website in the MPLSound section, a futuristic scene showing a sonic blue Fender Stratocaster guitar backed by skyscrapers (one having the form of a synthesizer) in-between which a zeppelin could be seen hovering in purple skies a-lit with flashes of lightening. A click on the zeppelin granted access to the 'Chocolate Box' video.
The video takes place at night and shows Prince singing on a large screens set on top of a series of skyscrapers and a futuristic all mechanic zeppelin, borrowing similarities with a bigger feature in "Blade Runner" movie. The pitch features a male dressed in black (inside of his coat is purple) chasing a female also dressed in black (inside of coat is red); they jump from one building top to another in a "Matrix" movie like fashion.
After the male almost fails a jump, both get rid of their coats and bump into each other in a defying manner. In a flash a purple crystal ball appears, embedding Prince's face in it. Both have been "teleported" into Lotusflow3r.com website, and now challenge each other in a "capoeira" style dance. In the end the female grabs the male necklace and they seem to unite, holding each others hand.