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Little Red Corvette is a Prince video released for broadcast and to promote the single.
Directed by Brian Greenberg, this video was shot during the final week of rehearsals for the 1983 leg of the 1999 Tour at the Civic Center, Lakeland, Florida.
Little Red Corvette is one of the first videos by African-American artists to be played regularly on MTV (with Michael Jackson’s Billie Jean). This exposure of the song helped Prince to reach the Billboard’s Top Ten for the first time. It also expanded his audience enormously and crossed him over to a large white audience. During the 1999 Tour, The Time’s Monte Moir noted that audiences were "90 per cent black until Little Red Corvette came out. All of a sudden it shifted, drastically. It got to be half and half, if not 60-40 white."
The video was included on The Hits Collection in 1993.
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