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Blood Is Thicker Than Time is a video by Mavis Staples released for broadcast and to promote the single. Exact shooting date is unknown, but it was likely shot in November 1993. The video was directed by Robert Caruso
Much like the video for The Voice, Blood Is Thicker Than Time is shot in black and white and follows the narrative of the song and highlights the importance of family. Mavis’ father, Roebuck "Pops Staples", and her siblings Cleotha, Pervis Staples and Yvonne Staples (forming The Staples Singers) are all reunited at the end of the video.
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