Video: Sign O’ The Times

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1986: Anotherloverholenyohead Music Videos
Music Videos
(Related Artists)
1987: U Got The Look
Sign O’ The Times

Sign O’ The Times music video selected snapshots

Music Video details

First aired: March 1987
Producer(s): Janet Flora
Director: Bill Konersman
Related home video/DVD: The Hits Collection
Sign O’ The Times Super Deluxe Edition
First (Commercially) Released: 14 September 1993


Date Institution, Country Award
This music video has not received any awards in the USA

Sign O’ The Times is a Prince video released for broadcast and to promote the single.

The video is made of colored graphics presenting the lyrics of the song, which was quite revolutionary at the time as one of the first 'lyric videos' to have been made. It is the second video that doesn’t include an appearance from Prince (the first being the Paisley Park video in 1985).

Sign O’ The Times was included on The Hits Collection in 1993.

Shooting Information
Shooting Sessions
Date Location Additional info
Early 1987 Unidentified studio in Los Angeles
  • None.
  • Janet Flora - producer
  • Bill Konersman - animator/director
  • Susan Silverman - Warner Bros Video Commissioner
  • More information needed

Released Versions
Title Length Released Version Additional info
Sign O’ The Times 3:44 The Hits Collection (1993)

Prince streaming video platforms (2017)
Released for sale as separate track on iTunes (2017)
Sign O’ The Times Super Deluxe Edition DVD

Additional Information

See Also Quotation & triva

  • Footage of Sign O’ The Times was later included in the Purple Medley video.

Music Videos (Prince) Music Videos (Related Artists) 1987
U Got The Look