Screwdriver is the first Prince video to have been released through his 20pr1nc3.com website.
On 22 January 2013 the video was premiered the same day as the launch of Prince’s new website: 20pr1nc3.com. The video was streamed on the website via a private Vimeo account in HD format.
The video shows Prince singing, playing guitar and keyboards with Ida Nielsen on bass, Donna Grantis on guitar and Hannah Ford on drums, while the lyrics of the song are displayed on screen in various colors in a typeface named 'Meloriac'. The video also contains footage of a dancer.
The image has received a bi-color process treatment in black/yellow, black/purple, black/red, black/blue and black/green.
|