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- This was an invitation-only party for industry and press at the Los Angeles Roosevelt Hotel on Hollywood Blvd.
- The ballroom of the hotel was transformed into a “3121” club with full tour stage.
- For a short time the show was announced through the message boards of the NPGMC website, but the information was deleted almost as quickly as it was confirmed since no 'ordinary public' was let in.
- Christina Aguilera, Jack Nicholson, Jeremy Piven, Nicole Richie, Salma Hayek, Marilyn Manson, Paris Hilton, Shannon Elizabeth, Apollonia, Heath Ledger, Zach Braff, Donald Faison, were some of the celebrities that were there.
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