Video: Love Sign

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1994: Endorphinmachine Music Videos
Music Videos
(Related Artists)
1994: Letitgo
Love Sign

Love Sign music video selected snapshots

Music Video details

First aired: 20 May 1994 (shown at Glam Slam)
Week of 27 June 1994
Producer(s): Information needed
Director: Ice Cube
Related home video/DVD:
First (Commercially) Released: 16 November 2018


Date Institution, Country Award
This music video has not received any awards in the USA

Love Sign is a Prince (as ) video released for broadcast. Warner Bros. did not authorize a commercial release of the song as a single (as such, the single was only available as a promotional item) .

Shooting took place in Spring 1994 at Paisley Park Studios, Chanhassen, Minnesota. The video was directed by rapper, actor, and filmmaker Ice Cube, whose lyrics on N.W.A’s 1988 album Straight Outta Compton contributed to gangsta rap’s widespread popularity. Love Sign was one of his first works as a director. Cube makes an Alfred Hitchcock-like cameo on a cover of a magazine read by Prince.

In line with the song, the video has a strong anti-gun message. It features Nona Gaye as a hit woman, sent to kill (who portrays a local DJ at the fictitious WNPG Radio), but he seduces her instead.

Love Sign was premiered at the Glam Slam on 20 May 1994 and first aired on television by BET five weeks later.

In the wake of the shooting, an additional 50-second clip was made with Nona Gaye for a public service announcement against guns. The music of a remix of Love Sign by Shock G. is used in the background. It also contains a shot of doing the "Love Sign" (not included in the video for the song).

Shooting Information
Shooting Sessions
Date Location Additional info
Spring 1994 Paisley Park Studios, Chanhassen, MN, USA and on location in Minneapolis

Released Versions
Title Length Released Version Additional info
Love Sign 5:36 Prince streaming video platforms (2018)

Released for sale as separate track on iTunes (2018)

Additional Information

See Also Quotation & triva

  • Around that time, Ice Cube released a video for his song "What Can I Do?" which features a Prince lookalike to match with the line "Bought a house next to Prince, so now I can kick it" (later sampled by Prince/ on numerous songs).

Music Videos (Prince) Music Videos (Related Artists) 1994