Video: Chocolate Box

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2009: Crimson And Clover Music Videos
Music Videos
(Related Artists)
2009: Dreamer
Chocolate Box

Chocolate Box music video selected snapshots

Music Video details

First aired: 24 March 2009
Producer(s): Sean Deveaux
Director: P.R. Brown
Related home video/DVD:
First (Commercially) Released:


Date Institution, Country Award
This music video has not received any awards in the USA

Chocolate Box is a Prince video released through his website (on the same day as Crimson And Clover and Bria Valente’s Everytime).

The video, filmed at the Source Studio in Los Angeles, California in early February 2009, was premiered on 24 March 2009, the same day as the launch of Prince’s website: The video was streamed on the website in the MPLSound section, a futuristic scene showing a sonic blue Fender Stratocaster guitar backed by skyscrapers (one having the form of a synthesizer) in-between which a zeppelin could be seen hovering in purple skies a-lit with flashes of lightening. A click on the zeppelin granted access to the Chocolate Box video.

The video takes place at night and shows Prince singing on a large screens set on top of a series of skyscrapers and a futuristic all mechanic zeppelin, borrowing similarities with a bigger feature in "Blade Runner" movie. The pitch features a male dressed in black (inside of his coat is purple) chasing a female also dressed in black (inside of coat is red); they jump from one building top to another in a "Matrix" movie like fashion.

After the male almost fails a jump, both get rid of their coats and bump into each other in a defying manner. In a flash a purple crystal ball appears, embedding Prince’s face in it. Both have been "teleported" into website, and now challenge each other in a "capoeira" style dance. In the end the female grabs the male necklace and they seem to unite, holding each others hand.

Shooting Information
Shooting Sessions
Date Location Additional info
5 February 2009 Source Studio, Los Angeles, CA, USA
  • P.R. Brown - director
  • David DeFino - lighting
  • Chris Do - creative director
  • Ben Morris - executive producer
  • Sean Deveaux - producer
  • Jonathan Kim - design & art director
  • Matt Collarafice - design, compositor & art director
  • Takashi Takeoka - design, compositor & art director
  • Jon Gutman - lead 3D direction & design
  • David Do - compositors
  • Thomas Yamaoka - matte paintings
  • Martin Jung - 3D animation & compositor
  • Omar Gatica - 3D animation
  • Ian Rufuss - 3D animation
  • Alex Ceglia - 3D animation
  • Billy Maloney - 3D animation

Broadcasts/streaming (only)
Title Length Released Version Additional info
Chocolate Box 4:15

Prince YouTube channel (2018)

Official video

Additional Information

See Also Quotation & triva

Crimson And Clover
Music Videos (Prince) Music Videos (Related Artists) 2009